The Importance of Branding as a Small Business
with Lauren Loreto
creative marketing consultant, podcast host and brand strategist
In this session, you’ll learn what a brand truly is, and how it goes far beyond just a logo. She breaks down the key components of a strong brand, including your values, mission, voice, tone, visual identity, and customer experience. You’ll discover why branding is essential for small businesses, from building trust and standing out in a crowded market to attracting aligned clients and supporting long-term growth.
We also cover the most common branding mistakes to avoid and guide you through simple prompts and a practical framework to start defining your unique brand identity with clarity and confidence.
- The Importance of Branding As A Small Business with Lauren Loreto – Presentation Slides
- Lauren’s Claude Thought Leadership Instruction Set
Consider working with Lauren for a Brand Strategy Sesh – a focused, personalized session for practitioners who have clients and want to sharpen what they’ve got!
You’ll get:
- Clarity on your niche, voice, and positioning
- A written summary of your brand direction
- Specific recommendations for where to focus first
- Actionable next steps you can actually execute
Lauren’s team is offering $250 off this package for IMH students only – $1,500 full price, down to $1,250!
Simply reach out to Lauren by emailing her directly at [email protected], and mention you’re an IMH student!
Lauren Loreto
Lauren Loreto is a creative marketing consultant, podcast host and brand strategist with over 10 years of industry experience. She founded Brand Good Time® to help brands increase their revenue and share of voice through innovative and sustainable strategies.
Brand Good Time® is not Lauren’s only business-baby; she has grown up all over the US but calls Florida home, which has recently catapulted her into taking part in the family real estate investment portfolio — something she is super passionate about and also operates outside of running the agency.
Lauren absolutely loves contributing to other podcasts and audiences on various topics of business, building a personal brand, and juggling it all with having a family.